Remote US (EST)

I'm Don, I help small and medium sized teams deliver user-centered, scalable and outstanding digital products. Sometimes, my friends help.

I partner with municipalities, SaaS companies, and mission-driven organizations to deliver user-centered digital products with measurable impact.

Case studies

AI writing support to improve petition completion rates

Design optimizations for a global petition platform; integrating AI assistive functionality to help users complete petitions.

Civic & Social TechUI/UX Design2023
AI-assisted petition creation screens on mobile
Petition prompt asking for minimal details
Petition input fields broken into steps
Example petition content shown as guidance
Petition traction dashboard
Quick glance metric cards
Card components for petition insights

Zero to MVP roadmapping and design

A ground-up behavioral threat assessment platform for K-12 schools, integrating data-driven insights with async communications to help staff quickly document, assess, and respond to student behavioral concerns.

EdTech & HealthTechUI/UX Design2024
Behavioral threat assessment platform screens
App dashboard with just the important information surfaced
Case management page with cases, their status and completion
Form lobby with assignees
Form A, all pertinent information is shared once and then automatically gets recalled when needed
Users can schedule future re-occurring meetings
Further details for scheduling meetings

Security assessment workflow optimization for K-12

Comprehensive optimization of an existing school security assessment platform, redesigning UI patterns and streamlining workflows to simplify security assessment procedures and compliance documentation management for K-12 school staff.

EdTech & SecurityUI/UX Design2024
School security assessment app screens
EagleEyED app mobile and web-app dashboard views
Assignments, kanban view
Daily Comprehensive assessment cards view
Daily assessment or drill questionnaire
Settings and permissions view
Mobile views for on the group tasks

Comprehensive eCommerce usability and branding lift

A 0-1 site design for a state-pride brand, creating a premium shopping experience that communicates eco-conscious values with seamless product flows, and a cohesive design system.

Tourism & eCommerceUI/UX Design2023
Florida-wear storefront product pages
Engaging landing page with subtle branded elements
Branded elements callouts
Open, spacious and easy to navigate shopping page
Detailed product page with ways to keep users engaging with the brand
Blog page to turn customers into brand advocates
Card elements highlight

Marketing & brand education website

Website modernization for an ed-tech startup offering solutions for K-12, optimizing the marketing site to clearly communicate offerings, showcase client success stories, drive conversion and improve information architecture.

EdTech & SecurityUI & Branding2024
Ed-tech marketing website pages
Landing page hero section
Testimonials
Product features
Investor-focused about page
5-min self assessment landing page
Contact page and questionnaire

Checkout and upsell flow optimizations to drive higher AOV

A checkout flow optimization for a premium supplement brand, implementing strategic upsell patterns, streamlining the purchase experience through enhanced visual clarity, and establishing a cohesive design system to improve average order value and strengthen brand differentiation in the competitive supplement marketplace.

Health & WellnessDesign & Strategy2025
Supplement brand storefront and checkout screens
Product page with bundling and upsells
Auditing UI and UX
Branding suggestions regarding Clearly's imagery
Kinetics in choice of imagery
Further branding suggestions
Community focus to grow the brand with grassroots efforts in mind

Marketing website for ocean sciences focused non-profit

A comprehensive website redesign for a non-profit facilitating ocean-based climate solutions, transforming a text-heavy site into a visually engaging platform that clearly communicates organizational goals, showcases global impact, and improves information discoverability through optimized navigation and SEO improvements.

Environmental TechVisual Design2023
Ocean science non-profit website pages
Ocean Visions landing page
Icon set created for this optimization
Optimized nav and footer
Mobile navigation optimizations
Content page optimizations
Content page optimizations (cont.)

Don Fils

Principal Designer

A senior product design partner for startups, mission-driven orgs, and municipalities. I help launch products fast, establish strong visual identity, and advise on scalable practices.

FAQs

  • Change.org
  • Foundation Jean Dartil Laguerre
  • EagleEyED
  • From Florida With Love
  • VotingDay Off
  • Ocean Visions
  • Safer School Solutions

“Don did great, helped us with a difficult product page redesign. On top of the deliverables he gave some solid advice we will use as our next steps. Thanks Don!”

Ralph KitUX Designer, Clearly